Who is Miles Castan?

So a bit about myself..

I am currently a 2nd year Marketing Applied Student from RMIT University, am an avid supporter of the Collingwood Football Club and have lived in Melbourne for my entire life. 

I have consistently had an interest and fixation surrounding the underlying concepts of marketing and the from an early beginning began to question the "why's" and "hows" of such an approach. I am enthralled by understanding how people think, what makes them tick and the psychology behind their behaviour. 

By creating this blog I hope you develop an understanding into these attributes of myself, how I think and my beliefs and perceptions of the present day marketing environment.